Lunchbox Theatre - LinkedIn and Brands Communication Strategy

Context Freelance strategy work for Lunchbox Theatre, whose bookings are decided by professionals rather than walk-up audiences — which makes LinkedIn the brand's most commercially relevant channel. The challenge The brand's story was being told to audiences, not to the decision-makers behind bookings. LinkedIn was present but not working as a professional channel. The insight The people who book are buying credibility and reassurance, not entertainment. Content that shows how the work is made travels further with them than promotional posting. The strategy Clarify positioning for a professional audience, then build LinkedIn around content pillars that carry proof: the craft behind productions, the people, the thinking and the client experience.